Insights into our work
Beyond theory: How do we handle our projects? What are our project results? On the basis of exemplary case studies, we give you an insight into our work.
Probst & Consorten Marketing-Beratung is operating all over the German-speaking area – and sometimes in other countries like France, Italy, Czech Republic or even Finland. Our customers are transport companies, transport associations and public transport authorities.
Here you will find extracts of some selected reference projects. Please do not hesitate to contact us for further information on these case studies or translations of the charts below.
Case study: City fares and parking fees
In January 2016, a fundamentally revised range of fares was introduced in the urban area of Nuremberg/Fürth. This was preceded by a consultancy agreement between the Nuremberg City Treasury and P&C. On the one hand it aimed to achieve more attractive subscription tickets, and on the other hand to generate additional revenues to compensate for the increasing public transport losses. This balancing act between attractiveness and skimming off buying power was actually achieved in the following years: Passenger numbers and revenues rose clearly. The increase in municipal parking fees, which we could achieve by an intensive political discussion process with the Nuremberg city council groups, also had positive effects.
Case study: Change process for fare information and sales
The MVG (local public transport operator in Munich) wanted to successfully implement the fare system reform for the Munich transport network on 01.01.2020. Therefore, almost all teams in the market communication and sales division had to coordinate their preparation activities. We supported the MVG by coordinating and controlling these processes, were available for the MVG team on site for personal advice on all implementation issues, and reported regularly to the division management on the current status.
Case study: Price volume design on the senior citizen market
The reason for this project was a request by the Austrian region of Tirol in 2012 to create a fare product for the growing target group of senior citizens which is easy to use. Probst & Consorten Marketing-Beratung’s aim was to develop a low-cost ticket, which at the same time provides the opportunity of a refinancing through the attraction of new customer groups without worsening the economic situation of transport companies.
Case study: Active sales in customer centres
Along with the introduction of a new subscription product, in which Probst & Consorten Marketing-Beratung was significantly involved, the principal public transport operater in Stuttgart (Stuttgarter Straßenbahnen AG) was planning a sales campaign for its customer centres in 2011. Together with the sales consultants, Probst & Consorten Marketing-Beratung developed a training concept which it implemented in several steps.
Case study: Electronic fares
In 2010 and 2011, the Münster public utilities were intensively preparing the introduction of an electronic ticketing system for their bus network based on their "PlusCard" customer card. For the development of the electronic fare, which was introduced in 2013, they were advised by Probst & Consorten Marketing-Beratung.